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Why Your Brand is More Than Just a Pretty Logo (It’s a Bloody Garden)
Most people think branding is just about a fancy logo and some pretty colours. They’re wrong. Dead wrong. And it’s costing them a fortune.
I’m going to show you why your brand is more like a carefully cultivated garden — and how neglecting it can lead to a barren wasteland.
The Logo Delusion
Right, let’s get something straight.
Your logo? It’s just one tiny seed in a vast, sprawling garden. A seed that, frankly, won’t amount to a hill of beans if you don’t understand the rest of the bloody ecosystem.
Too many businesses, especially startups, get hung up on the visual fluff. They spend weeks, sometimes months, agonising over the perfect font, the perfect shade of teal, the perfect… yawn.
Look, I get it.
You want something that looks nice. Something that pops. But a pretty logo without a solid brand strategy is like putting lipstick on a pig. It might look slightly better for a moment, but it’s still a pig.
And what happens when you focus solely on the surface? You end up with a brand that’s as shallow as a puddle. Customers see right through it…
