Branding vs. Marketing: Is Your Business Like a Mismatched Outfit?

Most people think branding and marketing are the same thing. They’re not.

Photo by Chanhee Lee on Unsplash

It’s like thinking your outfit and your personality are the same. One is what you wear, the other is who you are.

What if your business is walking around in a mismatched outfit, confusing everyone it meets?

Let’s uncover the secret to making your brand and marketing work together like a perfectly tailored suit.

The Mismatched Outfit Dilemma

Have you ever seen someone wearing an outfit that just… clashed?

Perhaps it was a brilliantly tailored suit jacket paired with, say, fluorescent jogging trousers and flip-flops. You probably did a double-take, right? It’s jarring. It doesn’t make sense. You might even wonder what on earth they were thinking.

That’s precisely what happens when a business’s branding and marketing don’t align. They might have a fantastic product (the “suit jacket”), but their messaging is all over the place (the “jogging trousers and flip-flops”).

Or their logo looks professional (the “top half”), but their customer service is atrocious (the “bottom half”). The result? Confusion. Mistrust. Lost…