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Bad Marketing Lessons from EA & Ubisoft
Can you actually learn from their mistakes and turn things around?
I’ve been a gamer since I could hold a controller. Seriously. We’re talking pixelated plumbers, blocky-ass swords, and the glorious frustration of blowing into Nintendo cartridges to make them work.
From those humble beginnings, I graduated to Sega, then PlayStation (1 through 5, baby!), and even had a brief, glorious stint as a PC master race snob.
I’ve seen empires rise and fall — both the digital kind and the real-world corporations that built them.
But lately, I’ve been seeing some shit that just pisses me off. Gaming giants like Ubisoft and EA, companies that used to craft worlds I’d happily lose myself in for hours, have become synonymous with something else: disappointment.
And frankly, a whole lot of corporate bullshit. They’ve forgotten the most basic, fundamental rule of any business, not just gaming: listen to your fucking customers.
And if you’re sitting there thinking, “This is just some gamer rant,” think again. The colossal fuck-ups Ubisoft and EA have made are universal blunders. They’re the kind of mistakes that can sink any ship, in any industry.
