Alright, let's cut the crap. You're here because you either:

a) Need help with your branding (and you're smart enough to know you need it).

b) Are curious about this whole "marketing" thing.

c) Accidentally clicked on this page.

If it's (c), well, stick around anyway. You might learn something.

My name is Allen. And yeah, I've been in the branding and marketing trenches for over 13 years. Startups, mega-corporations, the whole damn shebang. I've seen the good, the bad, and the ugly side of trying to get people to buy stuff. (And trust me, a lot of it is ugly).

Think of me as a… well, I was going to say "storyteller for brands," but that sounds like something you'd read on a LinkedIn profile written by someone who uses the word "synergy" unironically.

Let's go with this:

I help companies figure out what the hell they're trying to say and then help them say it in a way that doesn't make people want to gouge their eyes out.

These days, I'm running a few experiments:

- Layar Collective: My own little branding laboratory. We help businesses not suck.

- Rayya Beauty: An Indonesian skincare brand that's actually pretty damn good. I'm the marketing guy there. (Yes, even I use skincare. Don't judge.)

- Getting my EMBA. Because apparently, I haven't learned enough about suffering yet.

Look, branding and marketing? It's a messy business.

It's part art, part science, and part… well, let's just call it "educated guessing." It's like trying to herd cats while riding a unicycle and juggling flaming chainsaws. (That's the analogy. Boom.)

But here's the thing: it can be done. And it can be done without resorting to tired clichés and soul-crushing jargon.

That's what I'm here to share. The good stuff. The real stuff. The stuff that actually works.

And maybe, just maybe, we'll have a few laughs along the way. Because if you can't laugh at the absurdity of the marketing world, you're probably in the wrong business.

So, subscribe, stick around, and let's learn something together. Or don't. I'm not your boss.