13 Metrik Untuk Mengukur Keberhasilan Strategi Content Marketing Kamu

Hal ini mutlak kamu pelajari jika ingin membangun content marketing campaign yang sukses.

Seperti apa metrik yang baik untuk membantumu mengukur keberhasilan content marketing?

Content Marketing Metric Framework
Tipe metrik untuk Content Marketing

Jadi, metrik apa saja yang perlu kamu perhatikan dalam menjalankan content marketing?

1. Overall traffic

traffic untuk content marketing
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2. Click through rate (CTR)

3. Bounce rate

average bounce rate by industry
average bounce rate by industry

4. Time on page

time on page while visitor come to website
time on page while visitor come to website
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5. Scroll depth / heatmap

6. Social share

social media share
social media share
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7. Organic ranking

8. Brand market share

9. Leads

online sales through e-commerce
online sales through e-commerce
Photo by Negative Space from Pexels
Getting leads by using content marketing
Getting leads by using content marketing

10. Conversion rate

conversion rate report on mobile
conversion rate report on mobile
https://unsplash.com/photos/fEedoypsW_U

11. Subscriber

12. Customer Retention

Customer coming to a shop
Customer coming to a shop

13. Customer Acquisition Cost (CAC)

Customer Acquisition Cost
Customer Acquisition Cost

Tidak ada pendekatan yang seragam untuk membangun content marketing kamu.

Writing blog for content marketing strategy
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I help your brand grow 13X sustainably | Branding Consultant | Connect with me on Linkedin: https://www.linkedin.com/in/allenherlambang/

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